In wholesale, product range and price are becoming less effective differentiators. Customers want instant visibility into product availability, delivery times, and suitable alternatives. They also expect consistent, up-to-date information and customer-specific terms across every sales channel.
At the same time, margins are under pressure and holding inventory is costly. You need to deliver quickly without tying up unnecessary working capital. This requires seamless integration between sales, purchasing, inventory, logistics, and finance.
This is precisely where many wholesalers struggle. Product information is scattered across different systems, inventory levels are outdated, and pricing agreements are not managed centrally. Every improvement seems to require another application, integration, or manual workaround.
With Odoo as your wholesale software, we create a single digital foundation. It gives you control over the entire order flow and enables you to respond faster to changing customer needs, sales channels, and business models.
Our latest trends & upcoming trends
Wholesalers are becoming supply chain orchestrators
Your customers expect speed, transparency, and reliable delivery, even while your margins and stock are under pressure. This means your role as a wholesaler is growing: it’s no longer just about distributing products, but more than ever about proactively keeping your customers in the loop, ensuring things are there when they need them, and truly raising your level of service.
Trade and production are growing closer together
More and more, wholesalers are adding their own assembly, configuration, packaging, or personal services to the mix. At the same time, manufacturers are increasingly selling directly to their end customers. The traditional line between trade and production is truly fading. We also see B2B and B2C growing closer together. Business customers now expect the same easy online experience: clear real-time insights, up-to-date availability, and effortless ordering. To make that happen, your sales channels need to be directly and seamlessly connected to your inventory, pricing, and logistics.
Keeping your promises to customers and protecting your margins starts with a warm, confident grip on your inventory
When product ranges and prices are neck and neck, the question 'can you deliver on time?' makes all the difference. To answer that, you need to know exactly what’s in stock, what's already been promised, and what’s still on its way. At the same time, we're all seeing purchasing, transport, and staffing costs climb. Keeping too much stock ties up your valuable working capital, while having too little means missing out on sales. That's why having real-time insight into your sales, purchasing, stock, and margins is so essential to help you deliver reliably and profitably.
Expertise is becoming scarcer, but AI is here to help us make a difference
Product knowledge, customer agreements, and special exceptions often rely on a small group of experienced team members. Yet, our customers expect quick, accurate, and expert answers more than ever. By bringing our knowledge and data together in one central place, your team can find the right information much faster. AI can then lend a hand with product advice, document processing, customer communication, and predicting what our customers will need next.
Trade and production are growing closer together
More and more, wholesalers are adding their own assembly, configuration, packaging, or personal services to the mix. At the same time, manufacturers are increasingly selling directly to their end customers. The traditional line between trade and production is truly fading. We also see B2B and B2C growing closer together. Business customers now expect the same easy online experience: clear real-time insights, up-to-date availability, and effortless ordering. To make that happen, your sales channels need to be directly and seamlessly connected to your inventory, pricing, and logistics.
Traditional ERP systems hold back our ability to move quickly and adapt
Many wholesalers find themselves working with heavy ERP systems, separate logistics software, web shops, and various integrations. Over the years, your team has likely had to adapt more and more to this complex landscape. Because of this, adding a new sales channel, service, or way of working ends up costing a lot of time and money. It also means you become increasingly dependent on custom work, integrations, and external suppliers.
Expertise is becoming scarcer, but AI is here to help us make a difference
Product knowledge, customer agreements, and special exceptions often rely on a small group of experienced team members. Yet, our customers expect quick, accurate, and expert answers more than ever. By bringing our knowledge and data together in one central place, your team can find the right information much faster. AI can then lend a hand with product advice, document processing, customer communication, and predicting what our customers will need next.
Our challenges
Sound familiar?
Keeping track of your stock and delivery promises can feel like quite a challenge
Wholesale inventory management is all about finding that perfect balance: too much stock ties up your money, while too little means letting down your customers. Sometimes your stock levels look just fine, but a portion is already spoken for. Or maybe a delivery is on its way, but you're not quite sure when it will arrive. Without real-time, clear insight into your stock levels, incoming shipments, and outgoing orders, giving your customers a promise you can keep feels like guesswork. Separate logistics software often doesn't give you the full picture—in fact, it can make things feel even more scattered.
Keeping track of our price agreements can feel a bit challenging
Customer-specific prices, bulk discounts, custom agreements, and temporary promotions are kept in all kinds of different places. Because of this, mistakes easily slip in, and it's not always clear what margin you are actually left with after all is said and done.
Our order processing still takes a bit too much manual effort
Orders flow in through your account managers, emails, EDI, webshops, and marketplaces. When these channels aren't directly connected, your team has to manually copy, check, and correct the data. This slows down your order flow and means your growth becomes dependent on hiring more administrative help.
You've come to rely so much on your systems
Over the years, more and more applications, integrations, and vendors have been added to your mix. Somewhere along the way, your organization started adapting to the software instead of the other way around. Because of this, you might feel like you've lost the big picture, making it harder to welcome new sales channels, services, or business models.
How mrng helps you
One ERP for your wholesale business, helping your organization become agile once again
You can't solve the challenges of wholesale with a separate solution for every single process. What you really need is a single, strong foundation that directly connects customer demand, inventory, and delivery. That's why at mrng, we look beyond just your internal administration. We start with how your customers want to search, order, and work together. From there, we use Odoo to design and set up your entire commercial and logistics flow, keeping things smooth and simple for everyone.
Get a warm grip on your stock, purchasing, and delivery times
Your stock levels, purchase orders, incoming deliveries, and sales orders are all kept together in one friendly platform. You can see in real-time what is sitting safely on your shelves, what is currently on its way to you, and what has already been promised to your customers. By looking at your minimum stock levels, replenishment rules, lead times, and demand forecasts, the system gently works out exactly when it’s time to reorder. This way, you'll never have to disappoint a customer with an out-of-stock message, while keeping your hard-earned money free from being tied up in unnecessary surplus stock.
Master your prices and margins
Odoo supports your customer-specific pricelists, volume discounts, vendor conditions, and special promotions. These agreements are automatically applied right within your quotes, sales orders, and webshops. Because your sales, purchasing, and finance are all beautifully connected, you don't just see your revenue—you also see the exact margin per item, order, and customer.
One single solution for your entire trade chain
CRM, sales, purchasing, inventory, logistics, price agreements, e-commerce, and Finance all come together in one single, shared environment. This means no more loose internal links, manual transfers, or entering the same data twice. Every department works with the very same, up-to-date information—from that first warm contact with your customer all the way to delivery and invoicing.
Add new sales channels and services
Because all your processes work together within a single platform, you can easily add new channels or services without the hassle of building a separate system landscape from scratch. Whether you're thinking of a B2B customer portal, webshop, marketplace, subscription model, assembly, or an extra service—we've got you covered. Your organization can grow and change, while keeping things beautifully simple.
Bringing AI into your daily routine
By bringing together your product information, customer data, orders, inventory, and documents, you create a truly reliable foundation for AI. This allows you to easily process incoming documents, support customer inquiries, find product alternatives, forecast demand, and automate routine steps in your workflow. Your team gets faster access to the knowledge they need, leaving them with more quality time for your customers and handling the unique exceptions.
Take back the reins of your life
Your wholesale business shouldn't have to adapt to the limitations of your software. Instead, your software should support how you want to serve your customers and organize your supply chain. With an open and flexible platform, you can break free from closed systems and complex integrations. This gives you the freedom to grow your processes, sales channels, and services step by step, exactly the way you want.
Your questions, answered
Good to know
What is a wholesale ERP?
Why is Odoo such a great fit for your wholesale business?
How does Odoo help you with your wholesale inventory management?
Does Odoo support custom pricing and volume discounts for your customers?
Can you connect Odoo to a webshop, EDI, or marketplace?
What do you mean by 'without internal integrations'?
Can Odoo replace SAP, Oracle, or Microsoft for you?
How does Odoo help you become more productive?
How does Odoo lend a helping hand with AI?
What does wholesale software cost?